Founder Emily Bendell speaks to the business network Knowledge Peers as part of the Workspace Business Insight Programme.

How did Emily secure finance for her luxury yet affordable lingerie brand Bluebella? Though she initially went down the more traditional route of pitching to established private investor networks, she decided finally that investors who are the target audience for her product – women – and those who had experience in her industry – trade – would be a better fit for her business. They could also be a useful source of advice and support.

Bluebella and Emily Bendell are a great example of how a niche brand can find funding through identifying the right investor and using the right approach.
Find out more about Bluebella here.

Knowledge.pngIf you're a Workspace-based customer, you can take part in the Workspace Business Insights Programme which is run by the business network Knowledge Peers. WBI conducts case studies and hosts dinners. The next two dinners are going to be held at Metal Box Factory on the 24th of February and 24th of March. Get in touch at