LUX-FIX.com is a luxury lifestyle site like no other. The site is a members only online fashion boutique, giving its customers exclusive offers on current season designer products. It was founded by school friends Alice Hastings-Bass and Rebecca Glenapp, both 28, who talk to inspiresme.co.uk about their business and how it came about.
Alice and Rebecca have teamed up with the very best in British high-end designers, to exclusively bag exceptional offers for their members. Lux Fix has been generating revenue since day one and, since launching the beta site in 2011, the duo have built a designer portfolio of more than fifty luxury brands, including Pringle of Scotland, Peter Jensen and Angel Jackson.
The two met at Marlborough College. Armed with a first from Oxford, Hastings-Bass landed a fast paced role as an investment banking analyst at Goldman Sachs, followed by three years in private equity. Glenapp pursued the digital marketing route and has previously worked with start-ups and corporate brands across Europe and the US. She also worked as a senior online consultant for the Aston Group, co-leading engagements for Facebook's emerging market entry strategy. With their demanding high flying city careers the two designer enthusiasts found themselves tied to their desks leaving little time to browse through all the beautiful new designer pieces each season. They saw a gap in the market for a unique service to cut through inventory overload that other lifestyle luxury sites offered.
LUX FIX was launched for the time-poor, desk-bound luxury fashion consumer in mind.
Glenapp says: “I was always keen to start my own business one day. Sitting the other side of the table as an investor at a private equity firm and seeing the drive and energy of the entrepreneurs I was dealing with spurred me the passion to do my own thing when the right opportunity came about.”
Hastings-Bass adds: “We are the only site in the UK where top luxury brands have regular offers on current season product lines; this is possible because we provide marketing and sales generation for our designer partners' brands and websites. Our customer is interested in current collections and the provenance behind them, they also appreciate deals and one-off offers to draw their attention.”
The pair has big plans for LUX-FIX, and see the site becoming the online destination platform for luxury brands and customers. They strongly believe that they can become a truly international business headquartered in the UK with selected local presences.