OPINION: The F-commerce myth - addressing the hype behind selling on Facebook
At the current time (April 26) Facebook, the most visited website on the internet, is deep into preparations for its expected $100 billion Initial Public Offering (IPO). That may seem like a lot of money, but all the indications are that the public simply can’t get enough of this site. To put this into perspective, Facebook wins one in every five internet page views. Even more astoundingly, the average visit lasts 20 minutes. The truth is many people simply don't leave this walled garden; meaning that Facebook really IS the internet for millions of people.