Oval/Kennington area guide
Kennington is one of London's most multi-cultural regions, and offers a lot of opportunities for businesses seeking to reach a wider variety of clientele. The Kennington area offers close proximity to a number of other notable London regions, including Westminster and Southwark, as well as Bankside.
The future of the Kennington Oval area is bright. It’s already been declared a local centre within the London plan, and because of the number of tourist sites in the region, it continues to attract visitors. Kennington is also one of London’s more prosperous areas. Because of its close proximity to the Houses of Parliament, a lot of MPs and Civil Servants live in the region.
What companies does it suit?
Kennington’s versatility means that the area could appeal to a number of different companies. The Kennington Road and Kennington Lane, both of which are south of Kennington Cross, are heavily based around retail and would be an ideal location for any B2C companies, or businesses serving B2C clients.
Companies marketing to students should also consider the area: Kennington is home to the City and Guilds of London Art School, one of the longest-established colleges in the Country.
B2B companies looking for a prestigious area with excellent access to other major London boroughs should also consider Kennington. It is within easy reach of Westminster and across the river from Southwark and the South Bank, so the potential for networking is substantial. When combined with the excellent transport links to the rest of the city and beyond, you have an area that any business could thrive in.