Five tips to help small businesses do their own PR
Many small businesses shy away from the PR minefield, but it’s very important to get involved. Strong PR activity can raise your businesses’ profile, develop useful and relevant contacts, and increase the chances of new leads. PR is not as complicated as is often thought, but it’s important to understand the ‘rules’ of the industry and also know where the best opportunities can be found. These tips will help you on your way.