Zigfrid Von Underbelly

EVENT: The Law and Social

LOCATION: Zigfrid Von Underbelly

DATE: September 27, 2011

SPEAKER: Peter Adediran

On September 27, John Horsley of Digital Marketing London organised a meet for professionals from the digital marketing community to discuss the relationship between the law and social media. It was an evening of networking and debate, with a presentation on the subject from Peter Adediran from PAIL Solicitors.

The presentation given is available on SlideShare.

The topics covered in the presentation included:

  • Privacy: super injunctions and anonymity orders
  • Defamation: statements or videos that reduce reputation in the eyes of the public
  • Harassment: conduct (more than twice) that causes distress
  • Intermediaries: not currently held responsible. Should they be?
  • Jurisdiction: must be stipulated in contracts

Key points that Adediran made during the presentation:

  • People who are cyber-stalked show worse signs of stress than those who are stalked off-line.
  • 850000 people (majority female) are cyber-stalked each year.
  • European Convention of Human Rights states that you have the right to freedom of expression, however this qualifiable: Actions cannot violate health, morals, reputation or rights of others, law or privacy.
  • The introduction of harassment into privacy has developed since the use of social media.
  • Nominet have a stipulation in their terms & conditions stating if one misuses their domain the website retains the right to publicly release the abuser’s information.
  • Liability of intermediaries is changing: tripadvisor.co.uk is facing class action for hosting defamation in form of negative reviews.

Peter Adediran’s final thoughts: “Comments on websites are being tested and intermediaries are not going to have an easy ride anymore."

“It was a good turnout considering it was our first event since June in a new venue,” said John Horsley, Organiser of Digital Marketing London events.

“The point of these meets is to get members of the digital community together to make contacts, business opportunities and network. The event content is secondary, to give people something to think about.”

John Horsley’s next challenge is the Socon 2011 held 20/10/2011 at ICO Conference Centre: “I’m pleased with how international the event is, we’ve got people coming from all over the world. We’ve got an impressive list of companies which will be representing themselves at the event who are prepared to be very open about their business ventures.”