Tell us why you decided to set up Amazic UK?
The idea came to us during an evening session in the pub. Both Luke (other Co-Founder) & I worked in an American tech company at the time and together we had a formidable partnership from a sales point of view. Over time we spotted a niche in the market, for a Value Added Reseller with our particular market knowledge. To us, it seemed like an ideal opportunity to branch out and try our hand at creating a company, which helps US startups expand / grow in the UK and wider Europe. Whether that be from a purely sales perspective, educational or community building aspect. Both young, energetic, motivated and highly driven individuals, we wanted to prove to ourselves (more than anyone else), that this idea / business could be successful.
What’s the best moment been in your journey so far?
I think the best feeling was when we received our first ever Purchase Order. Although minuscule in order value - that feeling of actually making money and being able to justify all the hard work that’s gone into achieving it. Since then the order values have increased however the same excitement isn't there as it was for the first one.
What’s been the biggest challenge?
The hours, the work and the constant pressure to perform wears on even the most passionate individuals. As founders, we’ve both suffered from burnout. Our mentality has always been - “The more effort we put in, the better chance we have at becoming successful”.
That's not always the case. The abilities that helped us launch the business might not be the same as those we need to help it grow. To grow our business, we needed to learn to delegate properly, trusting our team & giving up day-to-day control of every detail.
What do you wish other people knew about your industry?
The tech startup industry is very unique. Unlike seasoned companies/industries that have well-defined processes, procedures and hundreds of employees conditioned to repeat the same behaviors day-after-day, startups are able to make changes quickly. One has to be a team player, dive right in and get the hands dirty. You’ll be required to do pretty much everything when you work for a startup. While you may technically have a title and a job description, your everyday activities will likely vary depending on the project.
What’s it like to base yourself in a co-working environment?
Absolutely fantastic - Because you really have no one to answer to but yourself, one of the hardest parts of being self-employed is finding the motivation to get started with your day. Having other people around helps to keep your inspiration and enthusiasm high. By sharing your plans and goals with others, you’ll be held accountable for your startup’s progress. Even if you’re a bit of an introvert, all of us are social creatures at heart and enjoy some camaraderie. We look to others to share our victories, discuss our defeats and take in advice. What better place to cultivate the entrepreneurial spirit than with other like-minded people? And because it is a shared environment, the costs are far less than a private office. You also won’t be forced to sign long leases and you’ll maintain freedom & flexibility.
What are your top 3 must have items for working productively (apart from your laptop and smart phone!)
Do you ever regret starting something new?
Nope. Either it's a success and we’re all happy. Or in the case that it fails, I’ve learnt something from the experience. Always, always take the risk.
What’s your advice for the next generation of startups and entrepreneurs?
Start Networking! Without a doubt the most important factor in expanding and growing as an individual. Meeting new people, listening to new ideas and sharing best practices etc.
You must develop relationships and connections within your network to have more opportunities to advance your career. You can never make too many connections while you’re building your business.
Afterall, it was through networking that I found my business partner, mentor, website designer, accountant and marketing consultant.
So there we have it.
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