The government haven't banned WhatsApp just yet, and if they do, then we're sure the equivalent is being designed in some startup lab somewhere... Club Workspace? But can WhatsApp help your business and is it a suitable channel to communicate with customers? We think it's definitely worth thinking about for the eight following reasons.
1. You'll be using the same method of communication as your customers. WhatsApp have 450 million users and their user base is growing daily.
2. The spam folder is a marketer's worst nightmare but WhatsApp lets you leap over that pitfall like a graceful gazelle.
3. From Bognor Regis to Berlin, WhatsApp is international and its charges aren't.
4. You'll appear ahead of the curve. Email is so last year.
5. It's not a crowded marketplace. No advertising's allowed on WhatsApp so it won't seem like your brand's hard selling, but simply like you're helping customers.
6. Sometimes privacy is best. WhatsApp's not an open forum like Twitter or Facebook so customers may feel more comfortable talking about sensitive issues from clothes' sizes to debt relief.
7. You can set up group chats and kick off customer feedback sessions and focus groups with videos and photos.
8. Your customers won't have to describe problems in painstaking detail; they can simply send you a video or photo.