Social Media Week swoops into London next week and there’s a whole hosts of events geared towards startups and businesses featuring luminaries such as the Commercial Executive of The Week, the Director of Digital at Island Records and the Director of Social at OgilvyOne. Here are the best seminars and workshops that you should attend if you want to launch a budget PR campaign, make sure your content marketing is reaching the right people or simply attract, retain and engage your customers.
1. Ever find that you’re struggling to keep on top of information about your industry and don’t know quite how to disseminate it to your audience?
Users are dealing with an ever-increasing volume of content. Research from Cronycle has suggested that knowledge workers often struggle to keep on top of the latest industry news, and consumers are constantly bombarded with updates from brands and organisations all clamouring for their attention.
This panel discussion will begin with an overview of the different tools professionals use to manage their content streams, and how attendees can get around the problem of ‘content overload’ in their personal and professional streams.
Find out more about the event on Tuesday 23rd September at 8.30am, Club Workspace Chancery Lane
2. Want to influence word of mouth through social?
A seminar which simply tells you what you can do to use Social strategically, and the neglected tactics for getting returns from Social. Better yet, the guest speaker is the Director of Social at the world-class marketing company OgilvyOne and it’s being held at the National Gallery.
Find out more about the event on Monday 22nd September at 9am
3. Want to tell your story at the right time and not get into trouble?
This seminar, called Keeping It Real, shows you how to make an impact in the real world. Both a BBC reporter and a barrister will be telling you how to make social media work in the real world, working within organisational and other constraints.
Find out more about the event on Wednesday 24th September at 8.30am
4. Want to boost your brand and amplify your message?
Neo@Ogilvy experts will look at how brands need to plan their content distribution in order to boost their reach. The talk will centre around video and how to set and reach KPIs which deal with rich content distribution.
Find out more about the event, Wednesday 24th September at 9am
5. Are you interested in the music industry?
Want your brand to be as big as 1Direction? This session will deal with how social media is shifting our relationship with the music industry and what the future holds. A great panel includes Chris Difford, Co-founder of Squeeze; Glenn Cooper, Director of Digital, Island Records; Tom Lovett, Brand Director, Sofar Sounds; and Nathan Graves, Business Development Director, Mahogany Media (Mahogany Sessions).
Find out more about the event on Thursday 25th September at 4pm
And the other good bets for events:
Digital Blonde will chair a thought-provoking event at the Telegraph Media Group during Social Media Week, exploring how social media is changing our emotional relationship with food. #SMWFoodPsych
Find out more about the event on Thursday 25th September at 8.30am
Follow the latest news on Twitter (naturally!) @SMWLDN and keep an eye on the hashtag #SMW14