Fosbury Marketing create a broad range of work including branding, website design, trade and consumer ads, brochures and digital and have worked for clients including Amazon, Gü and Tottenham Hotspur.
We talked to partner David Rapson about the beginnings of Fosbury Marketing, trends in marketing and the clients they've collaborated with at Workspace, whilst based at The Print Rooms.
Pitch your business in a sentence
World-class creative work delivered fast, with an obsession for detail and a no-nonsense attitude.
Give us a potted history of Fosbury Marketing
Andy started the agency with a single client – his knowledge of the drinks industry meant that a certain whisky company, Chivas Brothers Limited (still a client today), put their faith in Andy going it alone.
From what began with a laptop, a mobile and a logo scribbled on a napkin, Fosbury slowly but surely started to grow. Shareholders Jon and David joined in 2011/2012.
Today, Fosbury Marketing is now a team of 10 and growing and trusted by some of the worlds’ biggest brands including: Amazon, Disney Destinations, QBE and Tottenham Hotspur FC.
In January 2016, Fosbury took the bold step to move into The Print Rooms, just 500 metres from Borough tube station.
It’s a great location for us, with quick access to our clients and suppliers all over the city.
David Rapson, partner, Fosbury Marketing
Can you tell us more about your move to The Print Rooms?
We got kicked out of our two previous offices. Not for bad behaviour, but a combination of either us or the other company growing. One day we spotted the cool typography saying ‘PRINT ROOMS’ just around the corner from our previous office. We checked the place out and loved it. We signed up there and then.
In a year’s time, maybe we’ll take an even bigger Print Rooms studio and add a few more to the Fosbury team.
It’s a great location for us, with quick access to our clients and suppliers all over the city. There are never ending places to eat lunch and go out either as a team or entertain clients. To be honest, a huge factor is just having the floor-to-ceiling windows, offering abundant natural light. The café on the ground floor also does a decent coffee.
What have been your favourite client projects?
Three recent projects stand out:
The Ballantine’s whisky global bartender advocacy campaign was a great one – who wouldn’t want to travel the world, hang out with bartenders and drink whisky?
The Gü Puds global website redesign recently went live. We had a huge amount of creative license from the client and really enjoyed seeing our creative concept come to life.
And finally, Off the fence (Brighton & Hove-based charity). The contribution we make here actually goes to saving lives, which is a very different reward from our other clients where it’s all about sales.
Have you ever sought outside funding?
We buy lottery tickets occasionally!
But in all seriousness, we never say never, and maybe one day outside funding might be right for us… if our numbers don’t come in!
Where do you see your business in a year's time? In three years’ time?
In a year’s time, maybe we’ll take a bigger studio and add a few more to the Fosbury team.
We’ve not lost our entrepreneurial spirit, maybe we’ll start up another company or two.
David Rapson, partner, Fosbury Marketing
In three years’ time we'll possibly merge with another complementary creative or digital agency. We’ve not lost our entrepreneurial spirit either: maybe we’ll start up another company or two. Who knows… We don’t know for definite and it’s an exciting time for us.
Our growth strategy is more of the same. If it ain’t broke…
What trends are you seeing in your industry?
A willingness by clients to use smaller, more specialist agencies. Service and speed of response is key and the smaller and more agile you are, the easier it is to deliver against this. Clients are also now more comfortable using multiple agencies; this makes collaboration with other agencies so important. Making yourself easy to manage and diplomatic goes a long way.
Secondly the decline of the retainer agreement and more project-based work. Once you are locked into a project budget that’s it, so making sure we accurately scope out the project in the first place is paramount, then comes delivering it as efficiently as possible.
Have you collaborated or done business with any other businesses based at Workspace? Can you tell us about how it came about?
Yes, we have, our neighbours one floor up, Goodlord. For those that don’t know, Goodlord are a cloud-based property transacting platform sweeping the UK rental market by storm.
Our relationship came about because we leave our door wedged open and they wandered in to say hello. I guess that’s the purest example of Workspace being a network hub!
The Print Rooms is an exciting redevelopment of bright studio offices in the heart of Bankside. If you'd like to arrange a viewing of our available space just moments from the City and Borough Market, click here.