Workspace are delighted to be hosting a Business Insight Breakfast: A Sense of Purpose at Fleet Street in Blackfriars, London on Thursday 28th June from 8:30am to 10:30am.

Workspace Business Insights is an exciting events programme, bringing together industry leaders to discuss current business trends and topics. Past speakers have included guests from Facebook, McKinsey & Company, Moon Pig, Pret a Manger, LinkedIn, Microsoft, IBM Design, Monzo Bank, UCL and O2.

Directors, founders and other senior leaders from customers across Workspace’s portfolio are invited to register their interest in attending this complimentary event.

A Sense of Purpose

The expectations of your consumers, investors and your employees have never been greater, in fact “business is now expected to be an agent of change, with 72 percent of respondents saying that they trust their own company, and 64 percent believe a company can take actions that both increase profits and improve economic and social conditions in the community where it operates”* Source: The 2018 Trust Barometer

What is your brand’s purpose? This is probably the single most important question that will shape your company’s future success. However, it’s not always straight-forward. According to Ben Renshaw, Purpose is an aspirational reason for being. It’s a deep conviction about what is most important.

This Workspace Business Insight Breakfast brings together leading authorities in social change, leadership thinking and key business case studies for a morning of thought provoking discussion that has deep relevance to leaders of all types of businesses. Our panel will look at these key questions:

  • How can Business Leaders ignite Social Change in their organisations?
  • How can Business Leaders discover and lead with Purpose?
  • Brand Purpose: What can Business Leaders learn from the likes of The Economist, Coca-Cola or Uber?  

Mike Buonaiuto, Executive Director of Shape History, Workspace customer based at The Record Hall (Chair) @Mike_Shapes
Shape History is a social change agency working exclusively with good causes. They specialise in creative campaigns and strategic communications, supporting organisations across all forms of digital media to fuel fundraising, member-growth, issue awareness, and policy change. They carefully consider all projects to ensure they create a positive impact – no exceptions. They achieve this by arming individuals and organisations with innovative tactics and tools that enable them to enact positive change and shape world history.

Shape History’s clients include The United Nations, Uber, Hope not Hate, The World Bank, Greenpeace and Comic Con, MCM: #LGBTSuperheroes, among others – this is how they Shape History.
Alpesh Kandoi, Director, Global Audience Development & UK Circulation at The Economist @TheEconomist

Alpesh Kandoi is Director, Global Audience Development & UK Circulation at The Economist. In this role, he creates marketing experiences using Economist content in surprising places and formats in order to convert warm prospects into paid subscribers. He also manages P&L responsibilities for The Economist's UK subscription business, which has seen 11% y-o-y growth of its digital circulation. Alpesh has worked for The Economist for 10 years in a variety of roles across three countries and is currently based in London.

Research had shown that many people perceived The Economist to be a dry business title. The brand is striving to position itself as a leading authority on the forces that are shaping the world – now and in the future. 

Ben Renshaw, leadership thinker, speaker, coach and author of eight books, including Purpose: The extraordinary benefits of focusing on what matters most. @BenRenshaw

Ben has helped many companies and business leaders make a transformation in their working lives from Coca Cola to Heathrow Airport, IHG, Sainsbury’s and more, Ben gives an insight into purposeful leadership at a deep and intuitive level. Purpose is a must-read for any business leader wanting to reach new levels of meaning, performance and growth.

8:30am to 9:00am | Networking Breakfast
9:00am to 9:45am | Panel Discussion
9:45am to 10:30am | Audience Q&A & Networking until end
What to expect?

The insight events combine an interesting mix of ‘live’ case studies of senior directors from companies who have encountered a relevant challenge, together with Q&A with industry experts.

Our insight events focus on what you can learn and how it might impact you or your business. We don’t spend that much time talking at attendees and we build in plenty of opportunities for attendees to question case study subjects.

We leave ample time for attendees to network with the other senior leaders and of course enjoy a delicious breakfast.

How to Join?

Register for a complimentary spot at our #WBIBreakfast, A Sense of Purpose on 28th June at Workspace’s Fleet Street from 8:30am to 10:30am. This #WBIBreakfast is open to Directors and Senior Leaders from current Workspace customers and Club Workspace members and selected guests.

Would you like to bring a guest to our #WBIBreakfast?

Email and let us know.

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Photographs and/or video will be taken at this event.

By taking part in this event you grant Workspace and Knowledge Peers full rights to use the images resulting from the photography/video filming for publicity or other purposes to help achieve our aims. This might include (but is not limited to), the right to use them in printed and online publicity, social media, press releases and funding applications.