New and exciting forms of financing for Europe's SMEs are more abundant than ever, but a lack of awareness and user-friendly platforms are hampering their uptake, warn experts.
Starting a new business can be a daunting prospect. Taking an innovative idea and turning it into a tangible product or service is not without its struggles. How do I register for government funding? Who is going to advertise my brand? How do I protect my company? Startup law specialists, Buckworth Solicitors talks us through some of the common challenges facing startups.
On the face of it starting an advertising agency seems like a glitzy and glamorous business, however, the success of an ad agency is very much dependant on your ability to deliver results for your clients and the competition can be fierce. If you’re creative and have experience of advertising and marketing however then starting an advertising agency could be the business for you.
Marketing is incredibly important to small businesses – without it there would be little public awareness of your business. However, it can be expensive.
Distributing leaflets is a cost-effective form of direct marketing but its success often comes down to the leaflet itself. Designing a lucid and engaging leaflet that appeals to your audience is essential if you want to maximise response rates and help ensure campaign success.
Business ideas must satisfy a wide range of criteria to be tenable. Many businesses fail soon after start-up because the idea – the impetus – is not commercially viable and cannot sustain a profit-making enterprise.
Barbara Acheampong
Barbara has been with Workspace since 2007 gaining experience in customer service, sales and events. She spent a year in Copenhagen as part of her degree and loves cooking. She hopes to have her own snack sold in shops one day!