As Digital Leaders, are we too quick to embrace the next best thing in technology?

Join us at Workspace The Frames, Shoreditch, where Incendiary Blue will be leading a fast-paced "Fishbowl Debate” on how digital leaders are often too quick to adopt new technologies. With new AI, machine learning, IoT and blockchain tools and technologies, how many of you will recognise yourself as a victim of “Shiny Object Syndrome”!

Our guests on the panel include: Nicole Yershon, Founder of the NY Collective and Matthew Bagwell Founder, of Seven Feet Apart.

The Debate!

At its core, “Shiny Object Syndrome” is a disease of distraction, and it affects the highly motivated and bright sparks in our companies. Do you crave new technology and new developments? Are you excited about the latest AI, machine learning, IoT and blockchain technology and would rather be the early adopters than the laggards? It’s likely you aren’t afraid to start new projects and create new things.

Ordinarily, these are great characteristics, but when “Shiny Object Syndrome” sets in, it forces you to chase project after project, and change after change, never settling with one option and causing a maintenance and effort overload.

It’s called “Shiny Object Syndrome” because we are like small children chasing after shiny objects. Once we get there and see what the object is, we quickly lose interest and start chasing the next best thing. Rather than literal shiny objects, these may be business objectives, marketing strategies, new technologies or even other business ventures.

Come and chat in a relaxed open forum with like-minded digital leaders who have all fallen into the same pitfall of “Shiny Object Syndrome”! Or if you just fancy a beer at the end of the day then come along anyway ;-)

Digital leaders

Come along if you want to be able to better identify which next best thing will actually help transform your business.


Mark Edgington, CEO Incendiary Blue

Mark Edgington is a seasoned speaker and judge in the digital world as well as the founder and CEO at Incendiary Blue, a digital solutions consultancy. Mark is a highly regarded professional with experience gained internationally in a diverse set of industries including pharmaceutical, law, retail, automotive, financial services, travel and others.

Nicole Yershon, Founder of NY Collective

Nicole Yershon is a maverick, inspiration, leading author and the original rough diamond. Nicole is the founder of The NYC and before that the Ogilvy Labs – the dedicated Innovation unit of Ogilvy & Mather Group. She works on the front line of innovation - bringing organisations kicking and screaming into the 21st Century.

Matthew Bagwell, Founder of SEVEN FEET APART

Matthew has led teams as a Board Director across design, creative, strategy and business consulting in leading International agencies including Naked Communications, Conchango, Syzygy, AKQA and WPP. He has led transformation programmes for Mercedes-Benz, Barclays, Vodafone, eBay, Virgin Atlantic, B&Q and Tesco. In 2017, Matthew co-founded SEVEN FEET APART, a premium footwear company that exists to deliver the best footwear experience to today’s modern traveller.

Incendiary Blue

Incendiary Blue, a digital solutions consultancy, is renowned for defining and delivering user experience, strategy and development projects for companies such as GSK, Philip Morris International, Thomas Cook Airlines, O'Melveny, Orrick and Slaughter and May.

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