Let's be honest, social media doesn’t work the way it used to. Once a powerful platform, it now promises an evening of endless scrolling, shrinking attention spans, and AI-fuelled noise - meaning your message is more likely to disappear than connect. The cost isn't just wasted time; it's the opportunities your businesses could miss.
In this one-hour masterclass, Sheela and David will challenge common myths and explore how strategies that once worked may now be holding your businesses back. They’ll also share practical tips and tricks for cutting through the noise with smarter, more meaningful ways to reach the people who matter.
You'll hear from:
Dr Sheela Sharma - CEO of Portobello Business Centre, with 20+ years’ experience in leadership across investment banking, healthcare, and enterprise support. She helps startups and social enterprises scale with clarity and inclusive innovation.
David Taylor - Head of Operations at PBC. Back in 2013 he co-authored The Business of Being Social, a book that helped hundreds of SMEs embrace social media. Now, with 30+ years in journalism, marketing and consultancy, he argues the game is up - and it’s time to look elsewhere.
Come for lunch, stay for the debate - and walk away with fresh thinking for your business.
Spaces are limited - book now to secure your spot!