Brought to you by our partners Informed Funding (iF), this new Ask Me Anything (AMA) series is designed for business leaders who want to ask the ‘dumb’ and ‘obvious’ questions. Many financial professionals and investors take for granted that commonly used jargon is oftentimes poorly understood by their target audience, if at all.

“Cash is like air; profit is like food. You need cash all the time, but you can survive—for a while—without profit. Profit is the revenue remaining after deducting business costs, while cash flow is the amount of money flowing in and out of a business from all activities at any given time.”

Attend this AMA as Informed Funding provides leaders an opportunity to delve into important investment and financial concepts. Through a conversational and jargon free approach, this AMA will provide founders a 15-minute overview of 'Why Profit Does Not Always Equal Cash', and a 15-minute Q&A where you can ask the questions you’ve always wanted to ask. Through the platform, you’ll be able to ask questions anonymously and attendees won’t be on camera. You’ll be able to listen, learn, ask questions, all before the start of the working day. 

The Panel

Host - Chris Dines, CEO of Informed Funding 
Chris Dines has a long career as an entrepreneur and thought leader in the areas of business intelligence, technology and growth company finance. An economics graduate, he qualified as a Chartered Accountant and managed a successful corporate finance team at PwC. As CEO, he built leading Tech Research business, Ovum, achieving an IPO on the London Market and subsequent sale (now part of Informa Group). He has built, from scratch, Knowledge Peers and Informed Funding, with both organisations focused on P2P knowledge sharing in the UK SME sector. He is on the Boards of leading PropTech business Key Agent and leading PR business, William Murray Communications.   

Malcolm Holloway, Director of the EFM Network 
Malcolm provides hands on, on-site business advisory support, through his professional and practical experience, gained through many years of business leadership, advisory practice and financial management. He is also a fully qualified Chartered Accountant, with over thirty years’ experience in general practice and management roles with medium sized accountancy firms and SME’s. Malcolm has spent the last 15 years running his own business, advising SME’s and high growth start-ups. He currently sits on the board of a number of Venture Capital backed high growth technology businesses’, and acts as a finance director for a regional Venture Capital Firm, where he assists in investment decisions. Malcolm has a wealth of experience in operating companies. He started, bought and sold his own businesses as well as assisting client companies in raising funds and realising value on exit

Spaces are limited, book your spot today. 

About Informed Funding
Informed Funding (iF) is a source of guidance and advice designed to help ambitious business leaders to develop financial strategies and identify the options available to them to attract funding.

Workspace customers have free access to 1 to 1 financial and funding strategy consultations, finance strategy workshops and access to Informed Funding’s wider network of funders.

Informed Funding supports founders, directors and business owners at Workspace since its launch in February 2015. For more information on the Informed Funding and Workspace partnership, please visit the Informed Funding Hub. 

Other Services
If you require in-depth tailored support, Workspace customers may access Informed Funding’s free 1 to 1 Financial and Funding Strategy Consultation Service. 

If you’re a Workspace customer and have an urgent COVID-19 related financial or funding question please use Informed Funding's rapid response COVID-19 Call-Back Service. They'll connect you with one of their experts for a 30 minute informal call. 

If you have any questions about this session or Informed Funding's services, please email us at