How do some Big Brands develop emotional connections with large audiences?
Why do their customers buy from them frequently without questioning the value or authenticity of their products and services?
Why nowadays is creating a community around your brand more important than simply having clients?
In this session we will explore the power of brand psychology used by brands such as Apple, Starbucks or individuals such as Tony Robins and Oprah Winfrey.
In this session you'll learn:
- How to create a following of faithful individuals
- Brand activities you can put in place to create the most engagement
- What happens when you create a brand community instead of clients
- What brand psychology stratergies are effective
We will showcase how Apple developed a strong identity that relates to their clients. Brand psychology has been used by branding and marketing agencies to develop a mental connection between a brand and its customer base. Flavilla Fongang will share with you different strategies to help you and improve your brand perception and attract more prospects towards your business. Learn how to attract, convert and most importantly retain loyal clients.
About the speaker
Flavilla Fongang is the Managing Director of 3 Colours Rule, Creative Director, Strategist, A Colourology Expert and a Serial Entrepeneur. She is an internationally published brand strategist, motivational speaker based in London and Paris. Recently names most Influential Businesswoman by LinkedIn. Amongst her clients are Crowne Plaza Hotels, London Chamber of Commerce, House of Fraser, Suzuki, LK Bennett, Holiday Inn, Pandora, Joseph Design, Tresor Paris, NHS, Chelsea Football Club and La Senza.
Join us at Club Workspace Kennington Park, SW9 6DE
Date: Thursday October 26th 2017