Workspace are delighted to be hosting a Business Insight Dinner: Glocalisation - Thinking global but acting local at Edinburgh House in Kennington, London on Tuesday, 20th November from 5.30pm until 8.30pm.

Representatives from the international music streaming platform Boiler Room; Thread, the menswear online stylist which has just raised over $13m from H&M; and King, Britain's most valuable game company, and makers of Candy Crush, will discuss how to think globally and act locally.

The idea of thinking globally and acting locally is a popular one. The award-winning author Taiye Selasi's TED talk "Don't ask where I'm from, ask where I'm a local" garnered over 2.5 million views. She skewered the idea of national identity in favour of the role local experiences and global culture play in shaping who we are.

But what does that mean when it comes to business? Leveraging the same product or service globally can be cheaper and create a more unified brand identity. The online world has allowed global communities to form and international companies to operate regardless of borders and distance.

But thinking local means that businesses can cater to local consumer preferences and adapt successful business strategies according to local restrictions and opportunities. McDonalds home deliver in India. Nike offers local running clubs all over the world.

The panel will discuss how thinking global and acting local has influenced internal organisation and strategy; product development and sales; content production and curation as well as problem solving.

The Evening

5:30pm to 6:15pm | Welcome Drinks

6:15pm to 7:15pm | Panel Discussion and Q&A

7:15pm to 8:30pm | #WBIDinner

More about the Panel

Samira Hamid Sharifu consults for and curates special projects for Boiler Room, a global online music broadcasting platform which commissions and streams live music sessions in around 100 cities worldwide. She curates, produces and manages content and events for the brand, including branded content and events for Red Bull, Ray Ban, Ballantine's, Red Stripe, Adidas and Blu. Boiler Room has regular operations in London, Amsterdam, New York City, Berlin, Lisbon, São Paulo, Mexico City, Kraków, Tokyo, Sydney, and Los Angeles and produce an average of 30–35 new shows each month. Samira is a cultural creative and has consulted for labels and artists including Yasiin Bey aka Mos Def, Lil Louis and Theo Parrish.

Terry Betts, former head of menswear at Selfridges, is now Head of Business Development at Thread, a men’s personal styling website which recommends outfits using machine learning and online personal stylists. Founded in 2012, the start-up has just raised a $22 million Series B round led by H&M’s venture arm.

Eloise Newnham is Corporate Development Director at King. King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of their games. they have developed more than 200 fun titles and offer games that are enjoyed all around the world. King is an independent unit of Activision Blizzard Inc. (Nasdaq: ATVI), which acquired King in February 2016. King has game studios in Stockholm, Bucharest, Malmö, London, Barcelona, Berlin and Seattle, along with further offices in the US and in Asia.

What to Expect?

The insight events combine an interesting mix of ‘live’ case studies of senior directors from companies who have encountered a relevant challenge, together with Q&A with industry experts.

Our insight events focus on what you can learn and how it might impact you or your business. We don’t spend that much time talking at attendees and we build in plenty of opportunities for attendees to question case study subjects.

How to Join?

Register for a complimentary spot at our #WBIDinner, Glocalisation - Thinking global but acting local on Tuesday 20th November at Edinburgh House from 5:30pm to 8:30pm. This #WBIDinner is open to Directors and Senior Leaders from current Workspace customers and Club Workspace members and selected guests.

Would you like to bring a guest to our #WBIDinner?

Email and let us know.

Connect with us on Twitter:

@WorkspaceGroup @KnowledgePeers

Photographs and/or video will be taken at this event.

By taking part in this event you grant Workspace and Knowledge Peers full rights to use the images resulting from the photography/video filming for publicity or other purposes to help achieve our aims. This might include (but is not limited to), the right to use them in printed and online publicity, social media, press releases and funding applications.