Silence is a Tax on Truth - In the era of “Fake News” and an erosion of Trust, how should businesses lead?

Workspace Business Insights is an exciting events programme brought to you by Workspace. Past speakers have included guests from Facebook, McKinsey & Company, Moon Pig, Pret a Manger, LinkedIn, Microsoft, IBM Design, Monzo Bank, UCL and O2.

This Workspace Business Insight Dinner brings together some of London’s most innovative and influential business leaders for an evening of thought provoking discussion, that has deep relevance to businesses.

In the era of “Fake News” and an erosion of Trust partly caused by scandals involving social media platforms, the Third Sector and business leaders, the 2018 Edelman Trust Barometer measured trust across a number of institutions, sectors and geographies and surveyed more than 33,000 respondents across 28 countries. The barometer found that “business is now expected to be an agent of change, the employer is the new safe house in global governance, with 72 percent of respondents saying that they trust their own company, and 64 percent believe a company can take actions that both increase profits and improve economic and social conditions in the community where it operates.”

Our panel will be looking at some key questions:

  • Is Silence a Tax on Truth?
  • How can businesses lead and build Trust?
  • How can businesses be (more of) a force for good?

Timeline:

5:30pm to 6:00pm | Networking Drinks

6:00pm to 6:30pm | Trust and the Algorithm: The Battlefront for Truth by Satyen Dayal, Senior Director, Technology at Edelman

6:30pm to 6:45pm | Audience Q&A

6:45pm to 7:45pm | Networking #WBIDinner

7:45pm to 8:30pm | “Silence is a Tax on Truth” Panel Discussion – Chaired by Satyen Dayal with KFC, Factmata and Spredfast

8:30pm to 9:00pm | Audience Q&A

We leave ample time for attendees to network with other senior leaders and of course enjoy a delicious dinner and drinks.

Chair:

Satyen Dayal, Senior Director, Technology at Edelman @Satdayal

Sat Dayal is an advisor to a portfolio of established and fast emerging brands housed in Edelman’s market leading UK technology practice. As a senior director in Edelman London, his work also covers leadership of the Citizenship agenda and Diversity & Inclusion strategy. 

Edelman are a global communications marketing firm that partners with the world's leading businesses and organizations to evolve, promote and protect their brands and reputations.

The firm released its 18th annual trust and credibility survey, The 2018 Edelman Trust Barometer which measured trust across a number of institutions, sectors and geographies. The Trust Barometer surveys more than 33,000 respondents across 28 countries. The research was conducted by Edelman Intelligence, a global insight and analytics consultancy.

Panellists:

Jenny Packwood, Head of Brand Engagement at KFC UK & Ireland

Jenny is a senior PR and communications professional with almost 20 years’ experience, as Head of Brand Engagement at KFC UK & Ireland, her role is about building brand love amongst consumers. That includes a big focus on building trust, and relevance. It incorporates PR, social media, issues & crisis management, as well as wider marketing initiatives. 

Jenny was the driving force behind the boldest but most dramatically positive step the business has ever taken - the behind the scenes BBC documentary The Billion Dollar Chicken Shop.

Dhruv Ghulati, CEO and Research Scientist at Factmata @dhruvghulati

Dhruv holds a Distinction in Computer Science and Machine Learning from University College London, and a 1st Class BSc in Economics from the LSE. He was a product manager and co-founder of two London based machine intelligence startups and is an Entrepreneur First alum and Forbes 30 Under 30 leader in Technology. He wrote his thesis in cost-sensitive classification and distant supervision for statistical claim detection.

Factmata’s mission is to protect people, advertisers, publishers and other businesses from deceptive or misleading content online. They believe in the importance of objectivity, quality and facts. They think the Internet can be better. They want to give businesses the tools to beat online misinformation. To do this, they’re combining cutting edge AI with human community and ingenuity to build a better media ecosystem.

Graham Forsyth, Director of Marketing, Europe at Spredfast - @grahamforsyth

Spredfast is a global social media marketing software company that provides community management, social media marketing, content management, social care, and social media analytics tools to brands and agencies. Spredfast works with some of the world’s leading brands including, Bank of America, National Basketball Association, ESPN, Johnson and Johnson, The Discovery Channel, General Motors and Live Nation.

Graham supports organisations by helping brands to connect with the people they care about most through incredible social experiences. Prior to Spredfast, Graham developed and led global campaigns at SAP and has, for nearly 20 years, been developing campaigns at some of the world's largest brands. An avid social media user himself – you can find Graham on Twitter

 

What to expect?

The insight events combine an interesting mix of ‘live’ case studies of senior directors from companies who have encountered a relevant challenge, together with Q&A with industry experts.

Our insight events focus on what you can learn and how it might impact you or your business. We don’t spend that much time talking at attendees and we build in plenty of opportunities for attendees to question case study subjects.

How to Join?

Register for a complimentary spot at our #WBIDinner, Silence is a Tax on Truth on Tuesday 22nd May at Kennington Park from 5:30pm to 9:00pm. This #WBIDinner is open to Directors and Senior Leaders from current Workspace customers and Club Workspace members and selected guests.

Would you like to bring a guest to our #WBIDinner?

Email WBI@knowledgepeers.com and let us know.

Connect with us on Twitter:

@WorkspaceGroup @KnowledgePeers

Photographs and/or video will be taken at this event.

By taking part in this event you grant Workspace and Knowledge Peers full rights to use the images resulting from the photography/video filming for publicity or other purposes to help achieve our aims. This might include (but is not limited to), the right to use them in printed and online publicity, social media, press releases and funding applications.