Club Workspace in partnership with Helen Baker, brings to you an afternoon talk on content marketing.

Finchley's very own copywriter Helena Baker, will lead this talk. A freelance creative with a genuine desire to transform your tired copy into words that shimmer and sparkle. And she hopes this talk will bring her one step closer to her mission... offering advice on how to create content that is clear, concise and targeted at your audience.

Delivered with her trademark wit and no-nonsense approach she will take you on a journey across the entire gamut of content marketing. Beginning with the essentials - everything you need to know about creating a Tone of Voice and effectively positioning your content and then reviewing blogging. Firstly, establishing if it's genuinely relevant for your business before looking into methods of leveraging your content.