Iconic bike manufacturer, Brompton Bicycle, and leading lingerie business, Bluebella, to speak at ‘Business by Design’ a Workspace Business Insight Event.

Workspace, in conjunction with Knowledge Peers and Clerkenwell Design Week, are delighted to be hosting a business insight event at Clerkenwell Workshops, entitled “Business by Design”.

Some of the most successful businesses have a fantastic design focus, but too many great designers fail commercially.

Design icon, Sir Terence Conran, says his three best features are “Imagination, Perseverance and a Discerning Eye”, but that his golden rule in business, right from the start, has been “write a tight budget and keep to it!”. 

So how do you take a passion for design, and make a business of it? At this Workspace Business Insight event, we will bring together a panel of design entrepreneurs and take a look at some of the key business challenges they have tackled in creating a sustainable, growing business. 

On the evening of 25th May, “Business by Design” will hear from a range of leading designers focused on the link between design and business success, including Brompton Bicycle and Bluebella.

Brompton Bicycle is a British brand centred on an iconic core product. Will Carleysmith, Chief Design and Engineering officer, will talk about how Brompton keeps the design fresh, and ahead of the competition – while running a profitable business that now produces 47,000 bikes a year. Will’s team works on the development of electronic propulsion, light weight frame materials and automated manufacturing – always aware that they have to maintain the special attachment between the owner of a “Brompton” and their bike.

Emily Bendell is the founder and Chief Executive of Bluebella, a multi-million pound business that produces beautiful, innovative lingerie and nightwear. Emily has won a string of awards, and sees good design as the key to the business, always looking to stay fresh, and one step ahead of the competition.

All those attending the insight event will have an opportunity to learn from the successes and challenges faced by Brompton and Bluebella, as well as other designers. To help with the discussion, the insight event will have a number of experts in attendance, sharing expert tips on some of the key challenges that design focused businesses face. Experts will include Gary Townley from the Intellectual Property Office (IPO), leading IP lawyer, Rosie Burbidge and AnH Trieu, Director of young fashion line AnhHa. Rosie blogs on issues as diverse as 3D printing and digital photography and tweets about tech, art and design.

We will also be joined by Henrik Ottosson, Senior Advisor from Invesdor. Invesdor is a pioneering equity-based crowdfunding platform.

LillaGunga, a ‘wooden swing’ design company founded in 2013, used Invesdor’s platform to raise over £60,000, 158% of its target. LillaGunga is a perfect case study for any design business wanting to learn about alternative ways of raising finance to support and maintain growth. Henrik will also discuss how crowdfunding can be used to reach out to new customers.

The evening will be chaired by Takero Shimazaki. Takero is an architect and leads Takero Shimazaki Architects, London. The practice was established in 1996 and has built cinemas, galleries, hospitals, workplace studios, mixed use developments, housing and rowing clubs among other projects in the UK. He has also taught internationally, including at the Architectural Association, where he held a Unit, as well as running the practice’s own school and workshop, t-sa forum since 2006.

We will be looking at:

  • Alternative ways of raising finance to support and maintain growth
  • Building a “brand” that matches your creativity and underpins commercial aspirations
  • Protecting the intellectual property you create – how do you avoid being copied?
  • How to manage the manufacturing process as you grow – how do you ensure the right quality at the right price?

The event is free to attend and open to the public.

We look forward to welcoming you at 6:00pm on 25th May at Clerkenwell Workshops.

Wednesday, 25 May 2016 from 18:00 to 20:00

Clerkenwell Workshops - 27/31 Clerkenwell Close, Farringdon EC1R 0AT

Clerkenwell Workshops provides bright, imaginative space for over 75 innovative small businesses. The studio and workshop space – together with an external central courtyard, fantastic café/bar, and various meeting rooms – provide accommodation for a thriving entrepreneurial community that benefits from the collaborative environment created by the people who work within it.

For More Information on Clerkenwell Workshops please follow this link.

More about Workspace: 

Here at Workspace we are dedicated to giving our customers the perfect working environments to help them grow their business. We own more than 4.5 million square feet of London commercial property space, which allows us to provide homes for some 4,000 New and Growing Companies in the capital.

Our network of over 80 business locations across London enables us to offer a range of space to suit all businesses: from inspiring office and studio space to well-connected light industrial units and spacious workshops - all on flexible lease terms.

We understand the importance of making your talented employees feel at home. With break-out spaces, on-site cafes and restaurants, dedicated meeting rooms, unrivalled business grade telephony and connectivity, shower facilities and cycle storage, our properties are tailored to the needs of ambitious New and Growing Companies looking to make their mark.

Our business centres are so much more than a headquarters for our customers. As a Workspace customer, you’ll be part of a wider community, with the chance to meet like-minded businesses, swap ideas, collaborate and generate valuable contacts at our many networking events throughout the year.

We’re dedicated to operational excellence. Each of our properties is led by a dedicated centre manager who is on-hand to support our customers with day-to-day issues and create the perfect working environment for business growth.