Failure can take many forms, poor choice of a co-founder, poorly conceived business models, bad product-market fit or founders buckling under the demands of running a business. How business leaders adapt to failure, tackle opportunities that failure presents and internalise the power of vulnerability and failure are critical to the success of your entire business ecosystem – your investors, co-founders’, team and ultimately your customers.

This Workspace Business Insight Dinner brings together leading innovation & brand engagement specialists, organisational psychologists and high-growth business experts for an evening of thought-provoking discussion that will arm business leaders with critical insight on the importance of acknowledging and capitalising on failure.

We’ll look at how prevalent failure is for business leaders at the helm of high-growth companies, how brands should respond to clear failure and how failure and vulnerability can help teams navigate uncertainty in today’s marketplace.

We’ll also investigate the psychological impact of failure on teams and individuals, and how business leaders can best manage that sense of vulnerability and failure. Brené Brown followed her 2010 “The Power of Vulnerability” TED Talk with “Dare to Lead” which shared new research conducted with leaders, change makers and culture shifters. Brown illustrated how a mix of bravery, vulnerability and clarity can drive performance and cultivate your team’s psychological safety.

Our panel will look at just some of these key questions:

  • How prevalent is failure for business leaders at the helm of high-growth companies? What kinds of failure are there?  What opportunities does failure present?
  • How should B2C brands respond to clear failure? How can your relationship with your customers be strengthened and improved by tackling one of the last taboos in your brand strategy?
  • How can failure and vulnerability help teams navigate the uncertainty and complexity in today’s marketplace? What role does psychological safety play?
  • How should business leaders seek to implement and capitalise on a Fail-Fast approach within their organisations?
  • What role does the relationship between the founders play and what’s the wider impact on the business?


  • 6:00pm to 6:30pm | Welcome and Networking Drinks
  • 6:30pm to 7:45pm | Panel Discussion & Audience Q&A
  • 7:45pm to 9:00pm | #WBIDinner and Networking Drinks

Dinner will be provided by The Clerkenwell Kitchen. The principles of good home cooking are reflected at The Clerkenwell Kitchen, they specialise in simple and well-prepared food and share a commitment to traditional farming methods, animal welfare and fair trade.

The Panel

Jenny Packwood, Head of Brand Engagement at KFC UK & Ireland

Jenny is a senior PR and communications professional with almost 20 years’ experience, as Head of Brand Engagement at KFC UK & Ireland, her role is about building brand love amongst consumers. That includes a big focus on building trust, and relevance. It incorporates PR, social media, issues & crisis management, as well as wider marketing initiatives. 

Jenny was the driving force behind the boldest but most dramatically positive step the business has ever taken - the behind the scenes BBC documentary The Billion Dollar Chicken Shop.


Jo McClintock, Brand Director, Moonpig

Jo McClintock is a mum of two and the Brand Director of Moonpig, overseeing all aspects of development and strategy for the brand as well as brand marketing, Creative, PR and social. 

Jo believes in making an impact as female leader and devotes time to mentoring individuals to develop their personal brands, career pathways and where possible a leg up to help them get there.  Her ultimate goal is to be the greatest of role models for her kids. Prior to joining Moonpig, Jo spent seven years at Lebara, most recently as the Global Brand Director. In charge of overseeing the brand’s growth, she worked on rebranding, global campaigns, the launch of new territories and categories including content and financial services. Jo also led the brand through its sale to a private equity firm.



Abigail Freeman, Founding Partner of Brink, based at The Frames 

Abi is co-founder of innovation practise Brink and an organisational psychologist, tech optimist and entrepreneur. She has worked with governments and some of the world's leading tech startups, innovation foundations and universities to design behaviour change interventions for the best of 15 years. She is Innovation Director on the Frontier Tech Futures programme, an offer inside DFID that seeks to change the way it uses technology to tackle some of the biggest challenges in development.



Henry Whorwood, Head of Research & Consultancy, Beauhurst

Henry leads Beauhurst’s Research & Consultancy team. He is an expert on business finance and has worked on briefs for clients including the British Business Bank, Penningtons Manches, Syndicate Room, and Innovate UK. Henry regularly gives presentations on market trends at events around the country. He studied Classics at the University of Oxford.

Beauhurst provides research and insight on the UK’s high-growth companies and the supporting business ecosystem. Established in 2011, they have collected unrivalled data on over 30,000 ambitious companies, all the investments into them, and the funds that back them. Thousands of business professionals trust their platform to help them research and monitor Britain's most ambitious firms.



Richard White, Founder and CEO of Pickles, Co-founder and President of Goodlord and Founder of

Richard been a music promoter, Estate Agent and most recently an entrepreneur. He was CEO and Co-Founder of Goodlord where he scaled the company from 2 to over 160 people raising over £13M of VC and Venture debt. Now Goodlord's President with one of Love Films Co-founders as CEO. He's gone through rough patches with investors and Co-Founders and knows the joy and real pain of start-up life. He's now onto his second start-up in the pet care industry entering once again into the start-up game.


Diarra Smith, Operations Director at Knowledge Peers

As lead of the business Insight programme run by Knowledge Peers, Diarra leads efforts as the programme supports business owners and directors from across Workspace’s customer ecosystem by delivering key insight events and data on trends that will impact business in the future. Diarra started his career in a data services consultancy supporting the Cabinet Office and leading UK research bodies. He has experience supporting clients across the political and violent risk analysis and regulatory monitoring space. In 2018, Diarra was a Top 10 finalist in RAHM 2018, RAHM brings together the most outstanding present and future LGBT+ leaders in the world. Diarra holds a degree in Philosophy from the University of Toronto.


What to expect?

The insight events provide a platform for senior directors to discuss the most relevant challenges facing growing businesses today. Sharing their insights, advice and best practice together with an open Q&A with fellow industry leaders.

Our insight events focus on what you can learn and how it might impact you or your business. We don’t spend that much time talking at attendees and we build in plenty of opportunities for attendees to question the panellists.

We leave ample time for attendees to network with the other senior leaders and of course enjoy a delicious dinner.

Where do I sign up?

Register for a complimentary spot at our #WBIDinner, Cracking the failure taboo on Wednesday 24th July at Workspace’s Clerkenwell Workshops in the heart of Farringdon from 6:00pm to 9:00pm.

This #WBIDinner is open to Directors and Senior Leaders from current Workspace customers and Club Workspace members and selected guests.

Would you like to bring a guest to our #WBIDinner?

Email and let us know.

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Photographs and/or video will be taken at this event.

By taking part in this event you grant Workspace and Knowledge Peers full rights to use the images resulting from the photography/video filming for publicity or other purposes to help achieve our aims. This might include (but is not limited to), the right to use them in printed and online publicity, social media, press releases and funding applications.

Mallard Place
The Biscuit Factory
Fleet Street
Metal Box Factory
Barley Mow Centre
Clerkenwell Workshops
The Shepherds Building
Shepherd's Bush