Workspace, in conjunction with Knowledge Peers, are delighted to be hosting a Business Insight Breakfast event: Design Thinking: Strategic Creativity at Work

Directors, founders and other senior leaders from customers across Workspace’s portfolio are invited to register their interest in attending this complimentary event.

“Good design is good business” is a phrase coined by Thomas John Watson Jr, chairman and CEO of IBM from 1952 – 1971 but more recently you may have heard about the importance of “Strategic Design Thinking” or “Building a Design Thinking Business Culture”.

Design Thinking draws upon imagination, intuition, logic and reasoning to explore ideal future possible states of what could be, ultimately creating the desired outcomes to your most important stakeholder, your customers.

Properly implemented, Design Thinking can be the single biggest competitive advantage for your business and should be central to your product design and business and marketing strategies.

This Workspace Business Insight Breakfast brings together leading authorities from the creative world of design for a morning of thought provoking discussion that has deep relevance to leaders of all types of businesses. Our panel will look at these key questions:

  • What is Design Thinking and is Good Design really Good Business?
  • How does Design Thinking drive product strategy and innovation across an organisation?
  • Why is Powerful Storytelling a critical component of Design Thinking, and a key driver of business success?
  • What processes can business leaders implement to foster Design Principles and Thinking throughout their organisation?

Lara Hanlon, Designer in Residence at IBM Design (Chair)
You'll find Lara dabbling in design research, strategy, storytelling, and facilitation of IBM Design Thinking. Lara spends her time at IBM helping to create a culture of design alongside a global team of (amazing) designers. As an advocate for creating sustainable futures by design, Lara also been educating people about insects: the food of the future over at éntomo since 2013. Lara lectures part-time at the Institute of Art Design + Technology, specialising in Design Thinking, UX and UI module delivery.
Samantha Davies, User Research Lead at Monzo Bank
Samantha has been specialising in user research and design strategy for the last 8 years. She conducts research to understand people – their motivations, behaviours and pain points – and uses the insight to guide design and product teams towards a shared, people-centred vision. The end goal is to meet user needs and drive behaviour through elegant, valuable and usable design solutions. She's worked with start-ups and large multinationals, including Orange, Vodafone, Samsung, Skype, TfL, Tesco and Channel 4. Samantha has a MSc in Human Computer Interaction and Ergonomics from University College London (UCL), and is an avid whisky drinker and scuba diver.
Zoë Stanton, Co-Founder and Managing Director at Uscreates based at Vox Studios
As the Managing Director at Uscreates, Zoë’s role is to lead the business to be the 'go to' service design agency in health, wellbeing and public services. She has over 15 years experience designing, directing and delivering positive change across the public, private and third sector. Zoë and Mary Rose Cook co-founded Uscreates in 2005 and have built a thriving service design agency pioneering and pushing the practice of social design. Zoë is a design advocate with a mission to demonstrate and amplify the value and impact design has in the world.
8:30am to 9:00am | Networking Breakfast
9:00am to 10:00am | Panel Discussion
10:00am to 10:30am | Audience Q&A & Networking until end
What to expect?

The insight events combine an interesting mix of ‘live’ case studies of senior directors from companies who have encountered a relevant challenge, together with Q&A with industry experts.

Our insight events focus on what you can learn and how it might impact you or your business. We don’t spend that much time talking at attendees and we build in plenty of opportunities for attendees to question case study subjects.

We leave ample time for attendees to network with the other senior leaders and of course enjoy a delicious breakfast.

How to Join?

Register for a complimentary spot at our #WBIBreakfast, “Design Thinking: Strategic Creativity at Work” on 25th January at Workspace Fleet Street from 8:30am to 10:30am. This #WBIBreakfast is open to Directors and Senior Leaders from current Workspace customers and Club Workspace members and selected guests.

Would you like to bring a guest to our #WBIBreakfast?

Email and let us know.

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