Tips, advice, strategies and case studies to help you market your business, products and services. Learn from the best in social, digital and offline marketing


Tips, advice, strategies and case studies to help you market your business, products and services. Learn from the best in social, digital and offline marketing

Harness the power of LinkedIn

Hear from the experts on how to make the most of the site for your business
11 November 2020 | Marketing

Find your perfect Workspace

Home to London’s brightest businesses. 60 iconic properties throughout the capital, from Chiswick to Camden, Waterloo to Whitechapel.

How do I advertise my business?

Within this guide, we’ll give you the 10 ways to advertise in 2020 for your business. As a New and Growing Company, your marketing budget is unlikely to be a bottomless pit. Nevertheless, ensuring your target demographic are aware of your brand is elementary to the long-term success of your business. Marketing is not something you should take lightly.
26 January 2017 | Marketing

The new issue of HomeWork magazine is all about "connectivity"

Issue two of HomeWork magazine is about to hit the shelves and editor Tessa Clayton tells us what to expect. This issue is all about connectivity - digital and social - and how they are both vital for growth.
08 September 2016 | Marketing

Top tips on setting up a pop-up shop

If you're looking to get your product and brand out there, there's not a plan much better than organising a pop-up shop. We talked to the founder of the Camden Watch Company about how to do it.
22 October 2015 | Marketing

The importance of motivation in a sales environment

Whether outsourced, or in-house, a solid sales force can put a company on the map. By working together to increase brand awareness and drive sales forward, the sales team can exponentially grow revenue and play a crucial role in ensuring a business’ success.
17 July 2012 | Marketing

ANALYSIS: How social media can damage brands

"Your brand is what people say about you when you're not in the room" is a quote attributed to Jeff Bezos, founder of companies have been able to control their brand message, by and large, through their communications and actions. But, as Bezos says, things have changed and brands, in effect, are now what people say about them...
13 March 2012 | Marketing

E-commerce – the way forward for your business?

Over the past 10 years, e-commerce has changed the face of retail, with shoppers’ habits altering dramatically and continuing to change as the sector itself evolves. High-street stalwarts like John Lewis are reporting that profits for the online arms of their operations are growing steadily in contrast to a slow-down on the high-street, while major names like Borders have been brought down by online competition.
02 February 2012 | Marketing

Introduction to consumer psychology

Consumer psychology refers to the processes used by clients and customers to select, purchase, use and discard products and services. In the business world, it helps firms improve their products, services and marketing strategies in order to bolster sales. Consumer psychology is a growing discipline, fuelled by corporate interest and corporate-backed studies.
16 November 2011 | Marketing

Guide to radio advertising

These days, the potential for advertising your business is vast. From print media to social media marketing, the options are seemingly limitless. And with free online channels, such as Instagram, Twitter, Snapchat and Facebook and paid-for marketing packages for TV, radio and online have been forced to lower prices. While TV advertising may still be beyond the reach of most small businesses, there are still some attractive deals to be had by turning attention to regional and local radio.
03 October 2011 | Marketing

Case study: Cassius Management punching above its weight

Philip Ercolano certainly showed early potential for success. In 1999, at the tender age of 17, he was signed by talent supremo Simon Fuller, the man behind such sensations as Pop Idol, American Idol, and So You Think You Can Dance? Just 10 years later, Philip struck out on his own and set up the now flourishing Cassius Management talent agency. But it hasn’t all been plain sailing...
20 April 2011 | Marketing

How do I distribute an article online?

Distributing articles online allows you to gain exposure in your niche, increasing authority and help your website rank higher in major search engines. It’s a widely expanding marketing tool and there are many different article sites to choose from.
14 March 2011 | Marketing

What makes an effective logo?

Logos can be worth their weight in gold, revealing a company’s brand and values instantly. Yet for all the great logos you see, there are hundreds of bad ones. Making sure your logo ticks all the boxes can really set your business apart from the rest.
14 March 2011 | Marketing

Using social media to promote your services

Social media is a great way to interact with your customer base online and encourage debate and trust in your brand. Spread the word of new products and services within seconds using instant social media updates.
14 March 2011 | Marketing