CEOs who attended this Workspace Business Insight (WBI) Online event gained practical insight and guidance to help shape their thinking, and validate their strategy during a period of historic uncertainty. Catch up and take away key insights that will support you as you continue to rewire your role in an ever changing environment. 

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Change is said to be inevitable, but it can also create an opportunity for creative expansion. Some companies might see explosive growth, but it is a big challenge for most CEOs to find the right wave to surf.

CEOs face an acute need to rewire their role to confront the new dimensions for tomorrow’s business leader. As you adjust to a reshaped market, stakeholders look to the CEO to lead the business as it redefines and restates its growth ambitions. Decisions made in the near future will have an oversized impact on the trajectory of the company, coupled with the health and well-being of your team, customers and suppliers. 

The inspiration behind our two recent online Workspace Business Insight Events was to provide an opportunity for the leaders behind Workspace's community to come together and learn from each other in the age of physical but not social distance.

We looked at: 
Market dynamics have shifted for most companies – CEOs really need to think through their strategy as a new status quo develops. How do you sense check strategic change in a smaller business? How do you reassess risk and return? How do you learn from market leaders? 

Leading your team has been challenging. Market dynamics means you might have to carry a team through some tough decisions. Most businesses will be looking at how they reduce their staff cost – or get more from the cost they have. How do you carry people through, how do you (re)-incentivise? How do you take the opportunity of attracting stellar talent that has become available?

Shareholders will have to reset expectations for returns as exit strategies and dividends might look very different compared to 3 months ago. There will be significant challenges in “shareholder management” – whether that’s other individuals in a small company or VC/PE backers in a larger one. How should CEOs rewire how they manage their shareholders? 

How should CEOs look after their own well-being as they lead their team and the business?

The Panel 
Emily Bendell, CEO and Founder at Bluebella - Workspace Customer based at Brickfields

Founded in 2005 by Emily Bendell, the story and vision for the brand was simple. Fashion-led luxurious lingerie and nightwear collections made with the highest quality at an affordable price. Bluebella is a lingerie brand with strength and modernity at its heart; designed to redefine sensuality.

They sell via ecommerce –,,, and via wholesale with a fast-growing roster of internationally renowned retail partners such as Selfridges, ASOS, John Lewis, Zalando, Nordstrom, Figleaves, Revolve and many others.


Ben Prouty, Entrepreneur-in-Residence at Kamet Ventures and Co-Founder of Shepper - Workspace Customer based at The Leather Market 
Ben is an Entrepreneur in Residence at Kamet Ventures, a €100m venture builder backed by AXA.  Prior to Kamet,  Ben was Co-founder and CEO of Shepper, an on-demand asset inspection service spanning 22 countries and funded by Aviva Ventures.  Shepper is Ben's third start-up, having previously been a part of the early teams at both Streetcar (acquired by Zipcar) and Lovespace, the UK’s first storage by-the-box service that has stored hundreds of thousands of boxes for customers since its inception.


Jonny Everett, Entrepreneur-in-Residence at Entrepreneur First - Workspace Customer based at The Biscuit Factory 
Jonny is a startup advisor and mentor. Currently working with Entrepreneur First in Paris, he's advised 120 founders to date, helping them go from idea to seed funded company. Previously, he co-founded and scaled his own startup, starting with an initial 5k investment and building it to a multi-million turnover operation across the UK and US. Having struggled with his own mental health during his first startup, it's an experience he's keen to share to raise awareness of the challenges to your health that can come with the highs and lows of entrepreneurship. 


Diarra Smith, Operations Director at Knowledge Peers

As the lead of the Business Insight Programme run by Knowledge Peers, Diarra leads efforts as the programme supports business owners and directors from across Workspace's customer ecosystem by delivering key insight events and data on trends that will impact business in the future. Diarra started his career in a data services consultancy supporting the Cabinet Office and leading UK research bodies.

He has experience supporting clients across the political and violent risk analysis and regulatory monitoring space. In 2018, Diarra was a Top 10 finalist in RAHM 2018, RAHM brings together the most outstanding present and future LGBT+ leaders in the world. Diarra is a venture scout for Backed VC. Backed is a London-based VC fund set up to do things differently. Diarra holds a degree in Philosophy from the University of Toronto.


What to expect?
The insight events provide a platform for senior directors to discuss the most relevant challenges facing growing businesses today. Sharing their insights, advice and best practice together with an open Q&A with fellow industry leaders.

Our WBI online insight events focus on what you can learn and how it might impact you or your business. We don't spend that much time talking at attendees, and we build in plenty of opportunities for attendees to question the panellists.

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For more helpful advice and up-to-date resources on how to navigate your business through COVID-19 and beyond head to our Back to Business Hub.

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