Soho Area Guide
Soho is a vibrant district located in the centre of the West End of London, in the borough of Westminster. Historically an entertainment district, it has undergone extensive modernisation in the past twenty years – particularly the erection of office space and upmarket restaurants - which has solidified its spot as a very desirable part of London for businesses who want to take advantage of its enviable location and superb transport links.
Soho has several major underground stations within walking distance, all of which are linked to multiple lines. This gives Soho an advantage, as it is very close to the City of London but remains in the City of Westminster, meaning office space doesn’t command the very high prices of innermost London.
Therefore the area is well suited to start-ups who need fully featured office space surrounded by entertainment and bolstered by strong transport links. Close proximity to the theatre districts of London and historic links to the British film industry means the area has amassed a great deal of media companies and is now extremely popular with businesses who work in the film, TV and publishing industries.
The area is still in the grip of modernisation and the borough has upgrades planned, making now a great time to buy office space in and around Soho.
Why do business in Soho?
Diverse media hub
Media companies very quickly feel at home in Soho. Not only is it near the heart of London’s theatre district, it also houses the majority of London’s independent film and post-production industry. In recent years the make-up of media businesses within Soho has greatly diversified, including fashion, publishing and television; so whatever your industry you will fit in well.
The area boasts ‘Sohonet’ – a rooftop and underground fibre optic connection which links Soho with the UK’s major film studios and those abroad. It is very much a high-tech, forward-thinking hub.
Entertainment and culture
Any business requiring varied entertainment for their staff and clients will find Soho particularly welcoming. Firms with considerable workforces will appreciate the cultural diversity – ranging from low key eateries and local pubs to famous restaurants, trendy cocktail bars and state-of-the-art nightclubs.
There are plans afoot for the City of Westminster to deploy high-bandwidth Wi-Fi networks to further increase the development of the district’s media industry. Similarly the “I Love Soho” campaign is active and financially secure, aiming to drive social and cultural development in the area.
What businesses does Soho suit?
Film and post-production
Soho has long been the home of London’s independent film and post-production industry. It is an ideal location for creative 21st Century start-ups looking to make their mark.
The recent influx of other new media industries within Soho has not only diversified the make-up of the region, it has also fostered innovation and continues to drive industries forward into the digital age.
As a district full of culture and an international flavour, Soho makes an ideal location for businesses boasting a global workforce.