There’s only a couple of days to go in which London businesses have priority on purchasing the new London domain name. In April, news of a new domain name made quite a splash with iconic London brands like Fortnum & Mason, London Symphony Orchestra, Nimax Theatres, Techhub and Metro Bank all signing up. They were also protecting their assets by preventing cybersquatting.

If you needed more incentive than that, here are Boris Johnson’s words of wisdom:

"London is the best place in the world to come and live, work and relax so it's no surprise that's reflected in the most popular new .london web addresses. Until Thursday we are putting Londoners at the front of the queue for new domain names so I would urge everyone in the capital who wants one to come forward to grab the opportunity."

It's cheaper than you think so it’s definitely worth considering. Find out more here.