As an entrepreneur, social ROI is probably not top of mind, it’s more likely about breaking even; hitting growth targets, securing customers and making sure bills can be paid. Additionally when you start thinking about social media in the context of your startup measuring social ROI is also unlikely to be a key driver. What might happen is that after a number of months you may well wonder why have I bothered with social at all? How do you measure the ROI from social? Marc Duke, from Connect London, looks at the key ways to ensure social is worth it.