A short post this week but when it comes to success on social there are really only four hard and fast rules. Other than those, it's best to just be yourself, says social media manager Sixty Gelu.
1. Join conversations where you can help and show your expertise.
No one likes a know-it-all but everyone likes someone who knows what they're talking about and is keen to help.
As a small business owner or a startup founder, you probably have limited resources with which to establish your credibility. A tweet can be one of the easiest ways of saying to a customer 'We are here; we are making a contribution; and we are dedicated to the things that are important to you'.
Investigate what are the most important hashtags and who are the influencers in your industry.
2. Cultivating a small and engaged community is a lot more valuable than gathering a lot of followers.
As every good cult leader knows, followers who will follow you anywhere are more important that those who just pay lipservice. Google got it wrong: just because everyone uses Gmail doesn't mean they'll use Google +. Look to Jesus, not Larry. You need disciples that buy into your brand and act as its ambassadors.
3. Talk about your business with visual stories and images.
Kim Kardashian didn't try to break the internet with wise words. Follow her rear, and make sure to show, not tell.
4. Write your #socialmedia posts in the same way you talk. Too much formal language will alienate your followers.
No one likes picking up the telephone to find a robot who's trying to convince you you've had an accident in the last twelve months. The same goes for automated tweets of the 'computer says no' variety. It's called 'social' for a reason, so make sure there's a personality behind your media.
PR executive turned social media strategist, Sixty has built campaigns for the likes of Southern Comfort UK and Agent Provocateur. Now working for the content agency TRUE_212, Sixty tweets at @sixtylicious