Whether you are just starting out in business or have already established yourself within your field, business networking events are a great way to boost your reputation and enhance your presence to a wider audience.

Whether you are just starting out in business or have already established yourself within your field, business networking events are a great way to boost your reputation and enhance your presence to a wider audience.

 

Choosing an event

The idea of business networking may seem like a daunting one but by choosing the right event to visit you can be sure to find like-minded businessmen to converse with and share ideas. It is vital that you treat networking events as anything but a social jolly. Forget the free alcohol and canapés and concentrate on meeting influential people that can help you and vice versa. When choosing a networking event to visit always consider your industry and target customers before deciding whether it is worthwhile making an appearance.

 

Preparing for an event

It is important to prepare thoroughly before you travel to any networking event for your business. Be sure to identify the influential speakers expected to be present and even create your own list of individuals you would like to converse with. You may consider some background research on these people ensuring you are well versed in their business achievements.

 

Conversational skills

When present at an event always do your best to appear approachable and enthusiastic even if you are feeling nervous and timid. Whilst it is very important to engage in discussion, do be mindful of spending too much time with each person. Aim for a chat no longer than five or six minutes which should give you plenty of time to find any common ground between you. You should also aim to listen more than you talk as this gives the impression that you are genuinely interested in what the other person has to say.