Xanthe Vaughan Williams co-founder and director of the boutique PR agency Fourth Day based at Metal Box talks to the business network Knowledge Peers.

Xanthe Vaughan Williams is a co-founder and director of Fourth Day, a boutique PR agency with a specialism in technology. They also are heavily involved in marketing events. She discusses why working with the American techology sector lead them to decide to set up an office in Paris 2006. Although setting up in Paris initially seemed daunting for various reasons, it has been a success. Nevertheless Fourth Day have had to adapt to the cultural and business differences of operating in a different country.

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