Whether it means accessing super-fast broadband or forging links with other firms, “connectivity” is the business buzzword for our times. We asked Another Word how staying plugged in and switched on is helping them to grow.

Another grouping of Workspace developments can be found in SE1, where Metal Box Factory, Cargo Works and the refurbished Print Rooms sit within a stone’s throw of each other.

While each Workspace building has its own community, there are connections to be made in the wider neighbourhood, too. It’s a deliberate policy, says Workspace’s James Friedenthal. “We like to cluster our properties. There are a number of advantages to doing that. It enables us to manage them effectively and efficiently, and it enables our customers to have a wider choice of space within a locality. But the main reason is that by creating a network of properties, we can begin to get all the centres interacting.

"We can put on networking events, initiatives like InspiresMe, or the Informed Funding roadshows, things that bring our customers together. So by building a cluster of properties you can offer a whole range of benefits.”

How Another Word moved to The Print Rooms

It was the Bankside location, with its community of “small but thriving businesses”, that helped convince PR and digital communications agency, Another Word to move from Covent Garden to Print Rooms – although it’s fair to say that a change of office was a necessity.

The space here is very professionally run, and we’ve got access to some great facilities in a nicely designed environment. Plus it’s really convenient for our customers and team to get to.

Lynda Redington, Another Word

 

“One day in January we turned up to find the locks had been changed because our landlord had defaulted on his rent,” says Lynda Redington, Another Word’s co-founder and MD. “Luckily this all happened just as The Print Rooms was opening, and we managed to secure an office pretty quickly. The space here is very professionally run, and we’ve got access to some great facilities in a nicely designed environment. Plus, it’s really convenient for our customers and team to get to.”   

Lynda and Nichola

 

Lynda and co-founder Nichola worked together for eight years before striking out on their own. They’d both been at big creative agencies and had become “frustrated with unnecessary hierarchies and a lack of focus on delivering great work”.

Another Word was launched in 2015, and quickly won a raft of household-brand clients, including Costa, Bupa, The Body Shop and Kingsmill. They now employ eight people and offer clients a range of services, including corporate-reputation management, employee, stakeholder and influencer engagement, community management, crisis and issues management and consumer media relations.

I can see the Walkie Talkie building, Cheese Grater and Gherkin from my desk. We love that our individual office is a blank space so we can decorate it in a way that’s fitting for our culture – we’re working on decoration plans at the moment!

Lynda Redington, Another Word

 

Using the full range of Workspace services has given business a boost, too. “There are some great drop-in sessions at The Print Rooms which we’ve really benefited from,” says Lynda. “Kirsty, our Centre Manager, recently set up one-on-one meetings with MBJ London, a website agency. They gave us some great advice. We’ve actually signed up with them for our website development and hosting. It would have taken us a lot longer to find an appropriate solution without a valuable introduction.”

Forging links with other companies is one thing, but for Lynda and the team, the Bankside location takes some beating. “We have a great view,” enthuses Lynda. “I can see the Walkie Talkie building, Cheese Grater and Gherkin from my desk. We love that our individual office is a blank space so we can decorate it in a way that’s fitting for our culture – we’re working on decoration plans at the moment! At the same time, the building has its own character, which we feel fits nicely with our business.”

The quick-fire question round

Tell us a bit about yourself

Another Word is an independent PR and digital communications agency, a team of problem solvers, motivated by finding the right communications solutions to complex business and brand challenges.  Because we’re independent, we’re solely focussed on our clients’ needs.

That means clients get senior thinkers (our founders) that marry strategic understanding with creativity to provide solutions that deliver for their business.

Pitch your business in a sentence

We’re experts at crafting relevant brand and business stories that travel across traditional and digital media, delivering fame, positive reputation and commercial benefit for our clients.

What trends are you seeing in your industry?

The proliferation of digital media means that we’re operating in a sector that is highly competitive and constantly changing. Investment and innovation, whether that is developing new service lines, improving access to technology or to specialist skills is what will help us prosper in the longer term. 

Where do you see your business in a year's time? In three years’ time?

Our aim is to become an admired agency that people want to work for and work with. That means consistently growing our offer and our revenue by delivering award winning strategic and creative work for our clients.

The Print Rooms is an exciting redevelopment of bright studio offices in the heart of Bankside. If you'd like to arrange a viewing of our available space just moments from the City and Borough Market, click here.

In addition, you can find many more features and comment on the business landscape for New and Growing Companies in London in our latest edition of HomeWork. Simply click here to download our second edition which focuses heavily on the role of connectivity in business growth.