Katherine Davies is the founder of iguacu, an organisation based at Vox Studios which allows you to donate to international projects safe in the knowledge that your money is going to the people who need it most. She told us about their latest campaign.

Katherine Davies is the founder of iguacu, an organisation which allows you to donate to international projects safe in the knowledge that your money is going to the people who need it most.

They've just launched a campaign to help 50 Zimbabwean girls finish high school and sit the academic final high school exams. Katherine tells us a bit more about the campaign, how you can help, and what the next steps are for iguacu.

Tell us a bit about yourself

In early 2014, I was upset by the Syrian crisis and wanted to help in some way, but effectively. It seemed to take forever to work out which charity to support. Given large scale suffering is usually in the news, I realised there were a great many people asking the same question all over the world. That was an unmet need and that was the birth of iguacu (igwah-soo!). 

Meet the team - Katherine in the middle

 

Pitch your business in a sentence

If you want to donate effectively where there is great need in the world, you can act with confidence through iguacu, at weareiguacu.com   

Give us a potted history of iguacu

We started meetings in my kitchen in Battersea. The research team was recruited from graduates of the London School of Economics (LSE) to ensure a rigorous research process and a trusted reputation. We built a huge intelligence network in eight countries and this year we launched our first global campaign: message4peace.

Many of the wonderful tenants at Vox use iguacu for their effective global giving.

Katherine Davies

We were based in Southbank House for a while and then moved into Vox Studios in February. Many of the wonderful tenants at Vox use iguacu for their effective global giving and supported the message4peace campaign.  

What have been your favourite projects?

Message4peace was amazing. Find out more here. Our community was so supportive spreading the word and the team came up with so many great ideas that led to the campaign's success. And it was incredible to walk from London to Geneva, speaking to ordinary people about their thoughts about the Syrian crisis. People were so disturbed about the suffering. They opened their hearts to me. And I had the chance to hand deliver their messages to the head of the Syrian peace talks.

It was a highly successful campaign as we raised awareness with millions of people worldwide through the media coverage.  

Can you tell us about your appeal for Camfed? How can fellow Workspace customers get involved?

There are these amazing girls who live in impoverished circumstances in rural Zimbabwe yet have risen to become their schools' strongest achievers. They dream of sitting their A Levels. If we can meet the appeal target by 18 August - A Levels Results Day - 50 girls will fulfill their dream.

At the very moment young people here pass through this great milestone, we can open the door to these deserving girls. Readers can donate and learn more here. Please donate and share and help us hit the goal!   

You recently moved into Vox. Can you tell us how it happened? What are the advantages to being based at Workspace?

Thanks to Rosanna! We learned about Vox. We challenge fellow tenants to come and visit us and see if they think we have the coolest office in the building...and come and say hello. If you think your office is better then we'd love to see it. We are always learning :-) and would love to see Vox from another angle!

There's a great atmosphere at Vox Studios. People are friendly and there's lots of innovation going on.  

Katherine Davies

We love the team at Livewire, the building's modern design and facilities, and everything works. Rachel and Rosanna take good care of us and we really value their support.

Where do you see iguacu in a year's time? In three years’ time? What's your growth strategy?

iguacu will be your 'go-to' platform for effective global giving. You will love connecting with us and having iguacu in your life. 

What trends are you seeing in your industry?

When people donate, they care increasingly about the effectiveness of a charity, and the impact of a charity's work. But they also have less and less time to investigate, less time to do research. iguacu understands precisely these needs. We exist to serve them, and in so doing, lead to large-scale effective action to where in the world it is in great need.  

An opportunity to networkThe cafe at Vox Studios

 

Have you collaborated or done business with any other businesses based at Workspace? Can you tell us about how it came about

Right now we're seeking a mission partner and corporate sponsors/pro bono services and these companies will help realise the mission and vision of iguacu. Their customers will love that. So will their best talent who will love helping us out to break up their usual routine (any queries email katherine@weareiguacu.com).

We are also in the middle of a website redesign. We have spoken to several businesses in Vox and the support has been fantastic. There's a great atmosphere here. People are friendly and there's lots of innovation going on.

What's your office luxury?

Bean bags, Glen as DJ, and fresh cherries.

A former Marmite factory, Vox Studios has undergone spectacular refurbishment, with over 65 new studios for New and Growing Companies. It boasts abundant natural light and stunning city skyline views just 350 metres from Vauxhall tube station. If you'd like to arrange a view of our available units, please don't hesitate to click here.

Find out about other businesses based at Vox Studios including the media agency Spoke and Tom Harvey and Steven Duke, the experienced journalists behind it.