Kelly Gilmour-Grassam won the IPSE Freelancer of the Year award in 2015. In an exclusive interview, Kelly talks content, co-working at Club Workspace and her new colleague.

The IPSE (Association of Independent Professionals and the Self-Employed) is the largest organisation of independent professionals in the EU, representing over 67,000 freelancers, contractors and consultants from every sector of the economy.

One member of the IPSE - their Freelancer of the Year no less -  Kelly Gilmour-Grassam is based in Manchester but uses Club Workspace when she is working in London. She tells us about her business and plans for growth.

Tell us a bit about yourself

I’m a copywriter, young entrepreneur and IPSE’s Freelancer of the Year 2015. When I’m not crafting content for my clients, I love cooking, travelling and exploring Manchester, where I live.

 

Pitch your business in a sentence

My copywriting agency, Making You Content, supports businesses that lack the time, inspiration or in-house expertise to write their own content. We put our clients’ passion into words, to give their brand a personality.

What's the best thing about co-working?

Co-working is not only a flexible and cost-effective solution for businesses and freelancers needing office space, it’s also a fantastic way to grow your network and meet like-minded people.

All 16 Club Workspace locations across London are designed for collaborative and mobile working, allowing like-minded entrepreneurs, freelancers and professionals to stay connected in the capital.

Club Workspace offers three membership packages to suit the working needs of London's brightest entrepreneurs and new business start-ups.

Give us a snapshot of your business to date

I founded the agency in 2014, having decided that self-employment was the career path for me. Less than a year later, I took on my first freelancer and won IPSE’s Young Freelancer of the Year award in 2015. I recently moved into a shared office in Northern Quarter, Manchester, as I hired my first employee.

I have encouraged organic growth, by using freelancers to scale the business up and down.

 

Where do you see your business in a year's time? In three years’ time?

Over the next year, I would love to gain more recognition for the agency, whether that be in the form of an award or big client wins. In three years’ time, I would love to be established as a leading content agency in the North West, with a team of several copywriters delivering our clients’ content requirements.

What's your growth strategy?

I’m a big believer that slow and steady wins the race. To this point, I have encouraged organic growth, by using freelancers to scale the business up and down. I intend to continue this strategy once my junior copywriter, Josh, is full time.

What trends are you seeing in your industry?

Print marketing seems to be making a comeback in 2016; I’ve had a lot of orders for brochure content over the year so far! In the digital realm, it seems that more and more people are investing in content marketing – we have been advising our clients on how to plan strategy and market the content we deliver effectively. 

What advice would you give to any business looking to spruce up the words on their blog or website?

I always encourage my clients to think carefully about their brand, USPs and target audience when writing or sprucing up their content. The tone and style of your copy should reflect your brand, showcase your USPs, and appeal to your target audience. 

 

Co-working is a flexible and cost-effective solution for businesses and freelancers needing office space.

 

Once you’ve pinned down these specifics, it’s relatively easy to create copy that’s relevant and engaging. Alternatively, we’re always here to help!!

You've won a few awards. Can you tell us about them and how they have helped your business?

They have been hugely beneficial for my business, not least because of the exposure they have generated. As a freelancer and small business owner, it’s vital to raise your profile in as many ways as possible. 

 

 

The generous prize fund of the IPSE awards has also provided valuable investment for my copywriting agency as it continues to grow. 

Who would you ask (dead or alive) to be a dream member on your board of directors?

Brad Burton (Salford-based entrepreneur and motivational speaker). He’s such a straight-talking, motivational and down-to-earth entrepreneur. He would definitely cut straight to the chase when deliberating on strategy and solving problems!